Retailers Step Up Personalization On Their Websites

NEW YORK (AP) — Shoppers will see more personalization based on where they are and what they’ve bought before on the Walmart website, as the retailer and several other stores try to build stronger connections with shoppers used to the customization of Amazon.
Walmart says it’s including a section that highlights top-selling items in a customer’s location, feature services like online grocery that are available in the area, and make it easy for people to buy again items th