MoviePass Starts Charging Ticket Fee For Peak Showtimes

NEW YORK (CNN Money) – MoviePass subscribers may have to spend a little more money on their next trip to the theater. The service, which lets customers see one movie each day for just $10 a month, began rolling out a new surge pricing plan on Thursday.
MoviePass told customers that its ‘Peak Pricing’ model will trigger when there is a lot of demand for a movie or showtime. For example, a subscriber who wants to see a popular evening showing of the latest “Avengers&rd