Gatorade Is Going Sugarless For The First Time In History

NEW YORK (CNN Money) – Gatorade is ditching sugar. Gatorade Zero, a thirst quencher without sugar or carbs, hit stores around the country this week. It comes in orange, lemon lime and glacier cherry, and is priced in line with the brand’s more classic sports drinks.
The new drink is a tacit admission that the heyday of sugary sports drinks is winding down.
Gatorade has controlled the nearly $8 billion U.S. sports drink industry for decades, grabbing about 75 percent of the marke