AT&T's is taking a pop-up approach at a new Dallas store

For telecom giant AT&T, smaller may be better for some stores.
The Dallas company has unveiled its first pop-up-designed retail spot that uses a fraction of the size of traditional stores. These types of units – which companies such as Alphabet and Amazon.com have used – are assembled quickly to get into key areas where customers may not have easy access to AT&T shops. The first such location is in the Sylvan | Thirty development in West Dallas.
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