Why Nike sees its Colin Kaepernick ad as a win despite social media backlash

Most advertisers try to avoid controversy, but Nike welcomes it. Look no further than the sporting goods giant's decision to feature former NFL quarterback Colin Kaepernick in the 30th anniversary version of its "Just Do It" ad campaign. The company seems unconcerned that the move is angering some consumers so much that they're posting videos of themselves on social media torching Nike merchandise and caused its stock price to fall on Tuesday.No matter. The largest maker of athletic apparel will