Soma Creates New Store Prototype

Soma has a new look and a new president.Mary van Praag, most recently chief executive officer of Perricone MD, joined the company in September and was tasked with overseeing the execution of a new store prototype.Soma has redesigned its Polaris Fashion Place store in Columbus, Ohio, to be more sophisticated and feminine. The team has increased the size of the fitting rooms, installed iPads to help customers locate inventory, whether online or in store, and set up an appointment for a bra fitting