Next: Generation Z

We barely had time, it seems, to prepare for the arrival of the Millennial generation, and now Generation Z is right on their heels.
As a futurist, I am frequently asked to identify the characteristics of different generations. This is done for one of two reasons: either companies want to develop plans to better market to them in the future, or they want to better grasp the kinds of employees they will be hiring. We have the Baby Boomers to thank for this: because the Boomers have long viewed th