Four keys for negotiating a better college aid offer

When it comes to bargaining, most Americans know they can negotiate on a home, a car or an appliance. But what about college, a big-ticket item that could leave you in six figures worth of debt for decades?Chances are many families are cowed by this possibility, and I suspect many don’t even bother to ask for more money in college aid packages. Fortunately, you have more leverage than you think, but you have to know how to push back when initial aid offers are put on the table. There&rsquo