EF Hutton relaunched as Springfield-based low-cost startup brokerage; will people listen?

SPRINGFIELD — EF Hutton hopes that people will listen again. The financial-services company has launched a comeback, betting on the creation of a low-cost stock-trading platform to restore the brand to its glory days when it was known by the tagline "When EF Hutton talks, people listen.” A group of EF Hutton executives and members of the Hutton family bought the brand several years ago from financial company Citi, which was raising money after receiving a federal bailout during the f