Can McDonald’s win back lost customers?

While McDonald’s (MCD) has made progress in becoming a more profitable company, it has steadily bled customers since dropping the Dollar Menu in 2012. That menu was always a mixed blessing for the fast-food chain. It drove traffic, but it encouraged customers to spend less by offering them an extensive array of choices that only cost $1. The problem is that while McDonald’s has been able to increase check size and make more money on each customer, its traffic continues to decline. In