Brain Scans May Reveal Most Effective Anti-Drug Messages

COLUMBUS, Ohio -- What if you could look into the brains of potential drug abusers and see what messages would be most likely to persuade them to "just say no?" That's the ultimate goal of researchers whose new study scanned the brains of people while they watched anti-drug public service announcements . The results provided new insights into how people at risk of drug use process anti-drug messages - and which messages they find most persuasive, said Richard Huskey , co-author of the study and