Unretired, Soderbergh wants to pull a fast one on Hollywood with 'Logan Lucky'

"Logan Lucky" isn't just a comeback movie, it's a grand experiment. Steven Soderbergh independently financed the film, selling distribution rights to foreign territories to pay for the budget and then making ancillary deals (like Amazon) to pay for prints and ads. While ballooning marketing costs have made little beside franchise films appealing to major studios, Soderbergh believes he can put out "Logan Lucky" with a more modest marketing approach centered on the 10 days before release and the