Company Tone: Getting Your Ghostwriter To Speak In Your Voice

 As opposed to previous generations, millennial consumers want more from the companies they interact with than quality products and excellent service. They want to interact with businesses that seem relatable and radiate authenticity. One excellent way to communicate those qualities to consumers is through content marketing. Specifically, through blog posts, articles, white papers and e-books that relate your message in a compelling manner. As small business owners don’t have the time