WNY Ad Exec breaks down Big Game commercials

BUFFALO, N.Y. (WIVB) — Which commercials from the big game still have you talking? Companies shelled out millions hoping their messages would have staying power.
Alexa’s “search for a voice” proved to be a strong contender. Christian Gaddis from Eric Mower + Associates calls it memorable.“These organizations have spent over $5 million for 30 seconds. You don’t want to waste $5 million, and then be forgotten,” Gaddis said.
That fear of being forgotte