Rob Gronkowski says “no” to Tide Pod challenge

(WIVB) – Western New York native and New England Patriot Rob Gronkowski has a message for anyone thinking about trying a dangerous new social media trend.
“No no no no- what the heck is going on, people use Tide Pods for washing, not eating,” Gronkowski said in a video posted to Tide’s Twitter page.
What should Tide PODs be used for? DOING LAUNDRY. Nothing else.
Eating a Tide POD is a BAD IDEA, and we asked our friend @robgronkowski to help explain. pic.twitter.com/0JnFdh