Oregon company Dialsmith helps rate big game ads

PORTLAND, Ore. (KOIN) — This year companies will be dropping $5 million for 30 seconds of ad time during the big game, and some of those ads will be great. Others will not.
David Paull is the founder and CEO of Dialsmith, whose technology allows companies to pinpoint what people are and aren’t responding to when they’re watching.David Paull is the founder and CEO of Beaverton-based Dialsmith“Our work is really all about capturing what people think and feel in that mo