New study: Millennial shoppers most vulnerable to scams

BUFFALO, N.Y. (WIVB) – The stereotype of older people as scam victims is not always right.  A new study out says more millennials are actually more vulnerable to scams than baby boomers.
Melanie McGovern with the Better Business Bureau say it’s called optimism bias. That means, we all think others are more vulnerable, and scammers count on that.
She said, “If you think you’re too smart for a scammer, you may not be putting up the walls you should be putting up t