04-08-2017 16:09 via wivb.com

Dunkin’ without the ‘Donuts’? Maybe in the name

NEW YORK (AP) — Dunkin’ is thinking about dumping “Donuts” from its name.
A new location of the chain in Pasadena, California, will be simply called Dunkin’, a move that parent company Dunkin’ Brands Inc. calls a test. The Canton, Massachusetts-based company said Thursday that a few other stores will get the one-name treatment too.
The chain wants people to think of its stores as a destination for coffee, although it will still sell doughnuts.&n
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