CoverGirl changes slogan after nearly 20 years

MARYLAND (WIVB) — It’s out with the old and in with the new at CoverGirl.
The company is changing its “easy, breezy, beautiful” slogan. The new tagline is “I am what I make up.”
The changes come after almost 20 years.
It’s intended to help shoppers be more expressive, and keep up with the times.