Canadian dollar’s value impacting businesses across the border

NIAGARA FALLS, ONTARIO (WIVB) — The Canadian dollar exchange rate is strongly favoring the U.S. right now. The loonie ended the week exchanging at $1.45 U.S. It’s one of the lowest rates for the Canadian money in a decade.
“The pendalum has shifted the other way,” said Jim Diodati, the Niagara Falls, ON mayor. “Right now it’s hugely to our advantage with the Canadian dollar being devalued right now.”
The devalued dollar is at their advantage because