Buffalo State Professor uses new technology to predict shoppers buying behavior

BUFFALO, N.Y. (WIVB) — Buffalo State sophomore Tori Nicholas is sitting in front of a computer screen like most of us do when online shopping, except Tori isn’t exactly doing that. She is however paying attention to items that pop up quickly on the screen.
“I’m trying to analyze their responses, customers responses within 300 milliseconds or 500 milliseconds 800 milliseconds at most once they see something on the monitor,” said KeunYoung Oh, Buffalo State Fashion an