06-10-2016 03:06 via wbrz.com

Trump, once a data skeptic, spending millions on data

WASHINGTON - Donald Trump once called data "overrated" in politics. But with Election Day approaching, the Republican presidential nominee is spending millions of dollars on data and digital services in an effort to land donations and win over voters.Trump was convinced by his son-in-law Jared Kushner and his digital director, Brad Parscale, that an ambitious data effort is worth the money.Modern political campaigns gather up as much data as possible to raise money and identify and turn out vote
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