Why Super Bowl Ads Still Matter

BALTIMORE (CNN Money) — In the age of YouTube, Facebook and Instagram, why are marketers still willing to throw down millions of dollars for a 30-second Super Bowl ad?
It’s simple. The NFL’s marquee event is TV’s biggest game in town, and nothing else even comes close.
“A lot of the trends that we’ve seen in the media world over the past decade have only made the Super Bowl more important,” said Tim Calkins, a marketing professor at Northwester