Retailers Wake Up To Opportunity In Plus-Size Clothing
(CNN) — Retailers are waking up to a $21 billion industry they have mostly ignored for years: Plus-size women’s clothing.
More than half of US women ages 18 to 65 wear a size 14 or higher, according to statistics cited by Walmart. Analysts expect that number to grow.
Yet extended sizes represent less than a fifth of women’s overall clothing sales, retail think tank Coresight Research estimated in a report earlier this year.
Top retailers are racing to strengthen their selection
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