Nike’s Colin Kaepernick Gamble Is Paying Off, Here’s How

(CNN Money) — Nike is getting just the response it wanted from its Colin Kaepernick ads.
Early indications suggest sales are up because of the new “Just Do It” campaign, according to Wedbush analyst Christopher Svezia.
The ads, which debuted last week, feature the quarterback among other athletes. Kaepernick started a movement among NFL players by kneeling during the National Anthem to protest police brutality and racial injustice.
The campaign sent a strong message to Nike&rsq