Natural Light Hard Seltzer? Anheuser-Busch Is Leaning Into The Trend

(CNN) — Hard seltzer is big. Anheuser-Busch InBev thinks it’s about to get bigger.
The alcohol company is launching a new line of spiked seltzer under the Natural Light brand, an affordable product marketed to college-aged drinkers. Natty Light Seltzer is not the first hard seltzer product for AB InBev, which already sells Bon & Viv.
There’s no question that hard seltzer is having a moment. Sales of White Claw, the category leader, grew 283% to $327.7 million