Millennials Abandoned Cereal, General Mills Is Betting That Kids And Older People Will Bring It Back

(CNN) — General Mills has a cereal problem. It thinks children and aging boomers can help solve it.
The cereal category has been shrinking over the past several years as increasingly health-conscious consumers turn to other options. But cereal remains important to General Mills: Along with yogurt, it makes up about 30% of the company’s overall business.
To strengthen the category, General Mills is trying a number of different things, like leaning into nostalgic, sugary