Juul Ramped Up Nicotine Levels, Competitors Followed, Study Says

(CNN) — Leading e-cigarette company Juul Labs spurred a “widespread rush” of companies seeking to boost their own nicotine concentrations in order to mirror Juul’s success, according to a paper published Thursday in the BMJ journal Tobacco Control.
When Juul released its original 5% nicotine pods in the United States in 2015, the majority of competing products came in 1% to 2% concentrations, according to study author Dr. Robert Jackler, founder of Stanford Research into