IKEA Ad Reveals Crib Coupon When Pregnant Women Pee On It

BALTIMORE (WJZ) —A new IKEA coupon is turning heads because it is activated by urine.
The urine of a pregnant woman, to be more specific.The coupon, printed this week in the Swedish women’s magazine “Amelia,” doubles as a pregnancy test.
“Peeing on this ad may change your life,” it reads, with a picture of the crib.
The coupon is only revealed by the urine.
Follow @CBSBaltimore on Twitter and like WJZ-TV | CBS Baltimore on Facebook