Elf On The Shelf Phenomenon Is 11 Million Elves Strong

Parija Kavilanz (CNN Money) — Chanda Bell got the idea 14 years ago to share a family tradition from her childhood that involved an elf sitting on a shelf. She never imagined it would erupt into a Christmas-time phenomenon that’s been embraced by millions of families.
Bell, her mother Carol Aebersold, and her twin sister Christa Pitts are the trio behind the wildly successful “The Elf on the Shelf: A Christmas Tradition” storybook.
The book comes with a pixie elf doll, wh