Dunkin’ Donuts Officially Drops ‘Donuts’

(CNN Money) — Just call it Dunkin’.
Starting in January, Dunkin’ Donuts will drop the “Donuts” from ads, packages and signage at new and remodeled stores, as well as its social media accounts.
The makeover is part of Dunkin’ Brand’s efforts to relabel itself as a “beverage-led” company that focuses on coffees, teas, speedy service and to-go food including -— but not limited to — doughnuts.
Dunkin’ says that beverages, especi