Dick’s Sales Soar Without Assault Rifles
(CNN Money) — Back in February, Dick’s Sporting Goods made a bold decision to stop selling assault style rifles and high capacity magazines, and to raise the minimum age to purchase a gun to 21.
Executives there braced for pain. Instead they got good news.
Dick’s Sporting Goods stock price surged by as much as 27% after it reported stronger than expected quarterly sales and profit Wednesday.
It’s the first measure of their decision to pull away from some guns.
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