Why are bar soap sales slumping? Survey says millennials to blame

KNOXVILLE, TN (WATE) – When it comes to how Americans use soap, it’s fair to say millennials are making a clean sweep of it. Bar soap sales are going down the drain.
Many Americans are ditching bar soap in favor of its liquid counterpart. According to information from consumer research Mintel, young people between 18 to 24 are largely snubbing the old-fashioned bar of soap, leading to sales declines for the likes of Ivory’s iconic 125-year old bar and its bar soap rivals.
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