Velcro’s viral video implores consumers to say ‘hook and loop’

CONCORD, N.H. (AP) — Lots of pop songs have hooks. This one has loops, too.
Velcro Cos. this week released a music video with a message it hopes will stick as well as its products: “Don’t Say Velcro.”
The video features actors portraying trademark attorneys, joined by a few actual lawyers in the background, pleading with the public to respect the company’s brand and refer to similar “scratchy, hairy” products as “hook and loop” fasteners.
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