JUUL to pay $438.5M in multi-state settlement for deceptive marketing, sales practices

AUSTIN (KXAN) – On Tuesday, Attorney General Ken Paxton announced a $438.5 million multi-state settlement with JUUL Labs concerning the e-cigarette manufacturer’s marketing and sales practices.Paxton said Texas would recover $42.8 million from the settlement, and it would “force JUUL to comply with a series of strict injunctive terms severely limiting their marketing and sales practices.”The investigation found that JUUL became a dominant player in the vaping industry by