American Girl to sell its first-ever boy doll
NEW YORK (AP) — For the first time in its more than 30-year history, American Girl will sell a boy version of its pricey dolls.
The 18-inch “Logan Everett” doll will go on sale this week. American Girl, which is owned by Barbie maker Mattel Inc., says Logan is a drummer and will come with a doll-sized drum kit.
It’s the latest move by Mattel to be more relevant to iPad-playing kids and their parents. A boy appeared in a Barbie commercial for the first time two years ago.
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