Macy's rolls out concept store in 2 metro Atlanta locations

Cincinnati-based retail giant Macy's Inc. is rolling out a concept store it acquired in 2018 to 36 of its locations nationwide, including two spots in Atlanta.Macy's (NYSE: M) was expected to open Story, a New York-based experiential retail concept store it acquired in May 2018, in the three dozen locations starting April 10. That includes at Lenox Square Mall in Buckhead and Dunwoody's Perimeter Mall.Story was launched in December 2011 to provide a new model for experiential retailing. Its webs