Why aren’t doctors prescribing the cheaper EpiPen alternative?

It has been available for years, it’s a fraction of the cost and doctors say it is as safe and effective as the brand name EpiPen device. So why aren’t they prescribing the generic version of the lifesaving epinephrine injector? Marketing and semantics may be to blame, CBS San Francisco consumer-investigative reporter Julie Watts reported.
EpiPen Marketing
“Every 6 minutes, life-threatening food allergies send someone to the hospital,” warns the narrator of a dramatic ne