Phone Emergency Alerts Will Begin Including Links, Phone Numbers

Since their launch in 2012, cellphone emergency alerts have become a frequent tool for public safety officials to alert people to missing children, warn them of impending weather calamities or notify them of dangers specific to the local community.
But the alerts have also been criticized for their shortcomings — restricted to only 90 characters of plain text, they can’t carry images and have a hit-or-miss record of landing on the phones of exactly the people meant to receive the mes