GCI Great Alaska Shootout: Same tournament, different marketing strategy

This November, the GCI Great Alaska Shootout has a big anniversary — it turns 40.
The tournament’s look has changed over the years. Now, University of Alaska Anchorage’s athletic director, Keith Hackett, is marketing it that way too.
For decades the tournament featured some of the biggest programs in college basketball. But the days of the most recognizable names, such as Duke, Kentucky and North Carolina, coming to Anchorage are likely over. There are too many holiday tou