Why the Five Guys burger must beat In-n-Out

A Five Guys burger better be better than In-n-Out.
It’s simple economics.
The East Coast’s Five Guys brand topped the Southern California icon as the nation’s best chain in a recent survey. In the wake of the news, the debate about customer perception of quality amongst these two big-but-below-giant chains has gotten only hotter.
(Full disclosure: I’m an In-n-Out fan. And for those who know my Eastern roots, I left that side of the nation well before burgers som