Why passholders and members are so important to Six Flags

Six Flags still has money rolling into the company’s coffers while all of its amusement parks remain shuttered amid the COVID-19 pandemic thanks to monthly payments from 2.3 million season passholders and members.
Six Flags CEO Michael Spanos and senior vice president Leonard Russ discussed the importance of the company’s most loyal passholders and members during a conference call with analysts this week.
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