Why Disneyland isn’t selling the same old stuff in Star Wars: Galaxy’s Edge

The most interesting nugget from last week’s publicity dump from Disneyland on Star Wars: Galaxy’s Edge revealed the company’s merchandise strategy for the new land.
Everything that Disneyland is planning to sell in Galaxy’s Edge will be original souvenirs, designed specifically for the land, Disney said. That means no “Star Wars” T-shirts that you can find in the mall or online. No toys that you have seen for years on shelves at big box stores, either.
The so