What happens now with IHOP’s name change campaign?

Can people wrap their brains around IHOb?
That’s the challenge that faces IHOP, the Glendale-based restaurant chain, after it flipped the uppercase “P” in its name to a lowercase “b” in Twitter and other social media to promote its ew line of burgers.
For decades, the public has associated the brand IHOP with pancakes, so much that it’s almost hardwired, according to Ira Kalb, assistant professor of clinical marketing for the University of Southern C