Wagoner on Radio: What The Sound 100.3’s programmer is doing now

Dave Beasing isn’t your normal radio guy.
He spent ten years designing and programming The Sound (now KQLZ, 100.3 FM) and developing it into a ratings leader. Previous experience had him working with radio stations nationwide as a consultant with Jacobs Media, and he programmed KYSR (and its predecessor KXEZ) before the current alternative format.
He’s always been an innovator, looking for ways to push the medium forward while recognizing its history. At The Sound, he knew the import