Theme parks’ billion-dollar game of chicken
Disney, Universal and every other company that owns and operates theme parks have been playing a multi-billion-dollar game of chicken this year.
Do you go ahead and open your new attractions in the middle of a pandemic, or do you hold them until the travel industry recovers? New capital drives attendance in the theme park business. But if an external circumstance such as a pandemic is going to keep people from visiting, is now the best time to roll out an expensive new investment? Or is now the
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