Target’s plan to win over holiday shoppers: Make it easy

By Rachel Siegel, The Washington Post
How will retailers win this holiday season?
By making shopping easier.
For the first time, Target will offer free two-day shipping, with no minimum purchase or membership required, from Nov. 1 to Dec. 22. (Photographer: Matthew Staver/Bloomberg News)
That is Target’s answer starting into the holiday season as it rides strong earnings, boosts its toy inventory and expands its customer service efforts nationwide. The brick-and-mortar behemoth is betting