08-01-2018 16:00 via ocregister.com

Status Update: Taco Bell ups its executive team with 3 hires, 3 expanded roles

Executive upgrades at Taco Bell
Taco Bell in Irvine has hired three new executives and expanded roles for three others as it continues its march to grow the company to 9,000 restaurants globally by 2022.
Julie Felss Masino is the fast-food chain’s new brand president. She most recently worked at Mattel in El Segundo where she ran the Fisher Price division. She’s also worked for Starbucks in several executive roles and Sprinkles Cupcakes, where she was CEO.
Masino’s role at Taco
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