SCNG gets Google funding for news innovation project

The Southern California News Group will receive funding from Google as part of the North American Innovation Challenge designed to support local news projects.
The money will help editors study how local news readers interact with homepages differently across SCNG’s 11 websites, with the intention of boosting local readership and deepening engagement. The project will blend traditional news judgment and existing metrics with a Google machine learning tool.
The Innovation Challenge is part