Radio: How this one station made the move to No. 1
KFMB-FM (100.7) has been on the air in San Diego since 1950, though it didn’t get its official license and call letters until September of 1959. At that time and until 1975, like so many FM stations of the era, it played what is called Beautiful Music, a format consisting primarily of long sweeps of instrumental music with few announcements or DJ chatter. Beautiful Music was designed to appeal to the early listeners of FM radio who tended to be older, more affluent, and less interested in
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